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88% of Indian Shoppers Abandon Online Carts: Accenture

Indian Shoppers Overwhelmed by Online Information, Accenture Report Finds

A recent report by Accenture revealed that 88% of Indian shoppers abandon their online shopping carts due to being overwhelmed by too much information and excessive ads.

The report also found that 67% of Indians haven’t noticed any improvement in the time and effort it takes to make a purchase decision, with some feeling it has become even more time-consuming.

Vineet R Ahuja, Managing Director and lead of Strategy & Consulting at Accenture in India, stated that companies need to simplify how they market their products to help consumers make confident decisions without getting lost in the noise.

The study surveyed 19,000 consumers across 12 countries, including India. It highlighted that the rise of generative AI and other technologies is changing how people view brands and make purchase decisions.

ALSO READ | Bank Holidays in 2024

Amneet Singh, Managing Director and lead of Products at Accenture in India, mentioned that AI can help companies understand their customers better, offer more engaging experiences, and drive business growth.

Despite the challenges, the report found that 79% of Indian shoppers still enjoy some parts of the online shopping experience. However, 74% feel frustrated when the product they want is out of stock.

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Blog

Mumbai Billionaire’s Train Commute Goes Viral

Mumbai Billionaire Takes Local Train to Beat Traffic, Goes Viral

Mumbai: In a rare sight, billionaire businessman Niranjan Hiranandani, the co-founder and managing director of Hiranandani Group, a real estate giant, ditched his luxury car and hopped on a local train to reach his destination in time, avoiding the city’s notorious traffic jams.

Hiranandani, who has a net worth of $1.5 billion as of December 2023, shared a video of his train journey from Mumbai to Ulhasnagar on Instagram, where it quickly garnered millions of views and comments. He captioned the video as “Saving Time and beating Traffic with the City’s Lifeline a journey from Mumbai to Ulhasnagar in an AC coach was an insightful personal experience.”

The video shows the 73-year-old entrepreneur waiting at the platform with other commuters, boarding an air-conditioned coach, and interacting with fellow passengers during the 30-minute ride. He also added a piece of trending background music from the Ranbir Kapoor-starrer Animal Movie to the video, adding to its appeal.

Hiranandani’s decision to take the local train was strategic, as he had to attend an event at CHM College in Ulhasnagar, which would have taken hours by road. By choosing the train, he not only saved time but also got a chance to experience the city’s lifeline, which carries over 7.5 million passengers daily.

Many netizens praised Hiranandani for his humble and down-to-earth gesture, while some joked about his wealth and lifestyle. Some celebrities and social media influencers also commented on his post, expressing their surprise and admiration.

Hiranandani is one of the most prominent and influential businessmen in India, who has built several iconic residential and commercial projects across the country. He is also the president of the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and the co-chairman of the UK-India Business Council (UKIBC).

Blog

Bank Holidays in 2024

A Comprehensive Guide to Bank Holidays in 2024: Plan Your Year Ahead

Introduction:
As we usher in the new year, it’s essential to be aware of the upcoming bank holidays in 2024. Whether you’re planning a vacation, family gatherings, or just some much-needed rest, knowing the bank holidays in 2024 can help you make the most of your time. In this comprehensive guide, we provide you with a detailed list of bank holidays in 2024, complete with dates, days, and the states where they are celebrated.

Here is the list of bank holidays in 2024

January:

1. New Year’s Day (January 1, Monday): Celebrated across the country, this day marks the beginning of the year.

2. Missionary Day (January 11, Thursday): Observed in Mizoram.

3. Swami Vivekananda Jayanti (January 12, Friday): Celebrated in West Bengal.

4. Second Saturday (January 13, Saturday): A non-working day observed across the country.

5. Lohri (January 13, Saturday): Celebrated in Punjab and various other states.

6. Sankranti (January 14, Sunday): Observed in several states.

7. Pongal (January 15, Monday): Celebrated in Tamil Nadu and Andhra Pradesh.

8. Thiruvalluvar Day (January 15, Monday): Observed in Tamil Nadu.

9. Tusu Puja (January 16, Tuesday): Celebrated in West Bengal and Assam.

10. Guru Govind Singh Jayanti (January 17, Wednesday): Observed in several states.

11. Netaji Subhas Chandra Bose Jayanti (January 23, Tuesday): Celebrated in many states.

12. State Day (January 25, Thursday): Observed in Himachal Pradesh.

13. Republic Day (January 26, Friday): A national holiday celebrated all over India.

14. Fourth Saturday (January 27, Saturday): A non-working day observed across the country.

15. Me-Dam-Me-Phi (January 31, Wednesday): Celebrated in Assam.

February:

16. Second Saturday (February 10, Saturday): A non-working day observed in all states.

17. Lui-Ngai-Ni (February 15, Thursday): Celebrated in Manipur.

18. Shivaji Jayanti (February 19, Monday): Observed in Maharashtra.

19. Fourth Saturday (February 24, Saturday): A non-working day observed in all states.

March:

20. Maha Shivratri (March 8, Friday): A restricted holiday.

21. Ramadan Start (March 12, Tuesday): An observance day.

22. March Equinox (March 20, Wednesday): An observance day.

23. Bhagat Singh Martyrdom Day (March 23, Saturday): Celebrated in many states.

24. Holi festival (March 25, Monday): A gazetted holiday.

25. Dol jatra (March 25, Monday): A restricted holiday.

26. Maundy Thursday (March 28, Thursday): An observance day, particularly for Christians.

27. Good Friday (March 29, Friday): A gazetted holiday.

April:

28. Ugadi/Gudi Padwa (April 9, Tuesday): Celebrated in Karnataka, Telangana, Andhra Pradesh, and Maharashtra.

29. Id ul Fitr (April 10, Wednesday): A gazetted holiday.

30. Second Saturday (April 13, Saturday): A non-working day observed across the country.

31. Dr Ambedkar Jayanti (April 14, Sunday): Celebrated in most states.

32. Vishu (April 14, Sunday): Observed in Kerala.

33. Ram Navami (April 17, Wednesday): Celebrated in most states.

34. Mahavir Jayanti (April 21, Sunday): Observed in several states.

35. Fourth Saturday (April 27, Saturday): A non-working day observed across the country.

May:

36. May Day/Maharashtra Day (May 1, Wednesday): May Day is celebrated across the country, while Maharashtra Day is observed in Maharashtra.

37. Birthday of Guru Rabindranath Tagore (May 8, Wednesday): Celebrated in West Bengal.

38. Second Saturday (May 11, Saturday): A non-working day observed nationally.

39. Fourth Saturday (May 25, Saturday): A non-working day observed nationally.

June:

40. Second Saturday (June 8, Saturday): A non-working day observed in all states.

41. Maharana Pratap Jayanti (June 9, Sunday): Celebrated in Himachal Pradesh, Haryana, and Rajasthan.

42. Martyrdom Day of Sri Guru Arjun Dev ji (June 10, Monday): Observed in Punjab.

43. YMA Day (June 15, Saturday): Celebrated in Mizoram.

44. Eid al-Adha (June 16, Sunday): A national holiday.

45. Second Saturday (June 22, Saturday): A non-working day observed in all states.

July:

46. MHIP Day (July 6, Saturday): Celebrated in Mizoram.

47. 2nd Saturday (July 13, Saturday): A non-working day observed in all states.

48. Muharram (July 17, Wednesday): Observed nationally, except in certain states.

49. 4th Saturday (July 27, Saturday): A non-working day observed nationally.

50. Shaheed Udam Singh Martyrdom Day (July 31, Wednesday): Celebrated in Haryana and Punjab.

August:

51. Second Saturday (August 10, Saturday): A non-working day observed across the country.

52. Independence Day, Parsi New Year (August 15, Thursday): Celebrated across the country.

53. Rakhi (August 19, Monday): Observed in Uttar Pradesh, Gujarat, Rajasthan, Madhya Pradesh, and Haryana.

54. Fourth Saturday (August 24, Saturday): A non-working day observed nationally.

55. Krishna Janmashtami (August 26, Monday): Celebrated in most states.

September:

56. Vinayaka Chaturthi (September 7, Saturday): A national holiday.

57. Nuakhai (September 8, Sunday): Observed in Odisha.

58. Ramdev Jayanti, Teja Dashmi (September 13, Friday): Celebrated in Rajasthan.

59. Onam (September 14, Saturday): Observed in Kerala.

60. 2nd Saturday (September 14, Saturday): A non-working day observed nationally.

61. Thiruvonam (September 15, Sunday): Celebrated in Kerala.

62. Eid e Milad (September 16, Monday): A national holiday.

63. Indra Jatra (September 17, Tuesday): Observed in Sikkim.

64. Sree Narayana Guru Jayanti (September 18, Wednesday): Celebrated in Kerala.

65. Shree Narayana Guru Samadhi (September 21, Saturday): Observed in Kerala.

66. Heroes’ Martyrdom Day (September 23, Monday): Celebrated in Haryana.

67. 4th Saturday (September 28, Saturday): A non-working day observed nationally.

October:

68. Mahatma Gandhi’s Birthday (October 2, Wednesday): Celebrated in many states across India.

69. Second Saturday (October 12, Saturday): A non-working day observed nationally.

70. Maha Saptami (October 10, Thursday): Observed nationally.

71. Maha Ashtami (October 11, Friday): Celebrated in many states across India.

72. Maha Navami (October 12, Saturday): Observed in many states across India.

73. Vijaya Dashami (October 12, Saturday): Celebrated in many states across India.

74. Fourth Saturday (October 26, Saturday): A non-working day observed nationally.

75. Sardar Vallabhbhai Patel’s Birthday (October 31, Thursday): Celebrated in Gujarat.

November:

76. Kut, Puducherry Liberation Day, Haryana Day, Karnataka Rajyotsava, Kerala Piravi (November 1, Friday): Kut in Manipur, Puducherry Liberation Day in Puducherry, Haryana Day in Haryana, Karnataka Rajyotsava in Karnataka, and Kerala Piravi in Kerala.

77. Vikram Samvat New Year (November 2, Saturday): Celebrated in several states.

78. Ningol Chakouba (November 2, Saturday): Observed in Manipur.

79. Chhat Puja (November 7, Thursday): Celebrated in Bihar.

80. Second Saturday (November 9, Saturday): A non-working day observed nationally.

81. Guru Nanak Jayanti (November 15, Friday): Celebrated in Punjab and Chandigarh.

82. Kanaka Dasa Jayanti (November 18, Monday): Observed in Karnataka.

83. Fourth Saturday (November 23, Saturday): A non-working day observed nationally.

December:

84. Second Saturday (December 14, Saturday): A non-working day observed nationally.

85. Christmas (December 25, Wednesday): A national holiday.

86. Fourth Saturday (December 28, Saturday): A non-working day observed nationally.

Conclusion:

In conclusion, navigating the diverse tapestry of bank holidays in 2024 offers a myriad of opportunities for rest, celebration, and family time. As you plan your year ahead, this comprehensive guide to “bank holidays in 2024” serves as your go-to resource, ensuring you make the most of these valuable moments. Whether it’s a national celebration, state-specific tradition, or a well-deserved day off, understanding the bank holidays in 2024 schedule provides a roadmap for creating lasting memories throughout the year. Cheers to a year filled with joy, relaxation, and meaningful experiences during the designated bank holidays in 2024!

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