Indian Shoppers Overwhelmed by Online Information, Accenture Report Finds
A recent report by Accenture revealed that 88% of Indian shoppers abandon their online shopping carts due to being overwhelmed by too much information and excessive ads.
The report also found that 67% of Indians haven’t noticed any improvement in the time and effort it takes to make a purchase decision, with some feeling it has become even more time-consuming.
Vineet R Ahuja, Managing Director and lead of Strategy & Consulting at Accenture in India, stated that companies need to simplify how they market their products to help consumers make confident decisions without getting lost in the noise.
The study surveyed 19,000 consumers across 12 countries, including India. It highlighted that the rise of generative AI and other technologies is changing how people view brands and make purchase decisions.
Amneet Singh, Managing Director and lead of Products at Accenture in India, mentioned that AI can help companies understand their customers better, offer more engaging experiences, and drive business growth.
Despite the challenges, the report found that 79% of Indian shoppers still enjoy some parts of the online shopping experience. However, 74% feel frustrated when the product they want is out of stock.
OpenAI Denied Trademark for GPT, Common Use in AI Field Cited
New Delhi, India – In a blow to Microsoft-backed research lab OpenAI, the US Patent and Trademark Office (PTO) has rejected their application to register the term “GPT” (generative pre-trained transformer) as a trademark.
OpenAI argued that “GPT” isn’t descriptive as consumers wouldn’t readily understand its full meaning. However, the PTO cited widespread use of the acronym in the software industry for similar AI technology, particularly regarding “ask and answer” functionalities based on pre-trained data.
“Even if consumers don’t know the acronym’s origin,” the PTO noted, “relevant users recognize ‘GPT’ as identifying software with specific AI capabilities.”
This decision comes amid a surge in generative AI adoption. Several companies have incorporated “GPT” into their product names, though its association with OpenAI grew significantly after the launch of their conversational AI model, ChatGPT. OpenAI subsequently used “GPT” for custom chatbots and their new text-to-video generation model, Sora.
While OpenAI has not commented on the decision, it highlights the challenges of trademarking terms within rapidly evolving and dynamic technological fields. With multiple players utilizing similar terminology, establishing distinct branding becomes increasingly complex.
YouTube’s New Playables Feature: A Game Changer for Premium Subscribers
YouTube, the world’s most popular video-sharing platform, is constantly evolving to cater to its ever-growing user base. In a recent move, YouTube has introduced a new feature called Playables, which allows Premium subscribers to play games directly on the platform without having to download anything.
What is Playables?
Playables is a dedicated section within the YouTube app or desktop website that offers a curated selection of arcade games that can be played instantly. These games are designed to be lightweight and easy to pick up and play, making them perfect for quick bursts of entertainment.
What games are available on Playables?
At the time of launch, Playables offered a modest selection of around 37 games. However, the company has promised to add more titles in the future. Some of the popular games currently available on Playables include Angry Birds Showdown, Brain Out, and Daily Solitaire.
How do Playables work?
To access Playables, Premium subscribers simply need to navigate to the Playables section within the YouTube app or desktop website. Once there, they can browse the available games and start playing instantly. There is no need to download or install anything, making Playables a convenient and hassle-free way to enjoy arcade gaming on YouTube.
Playables offers several benefits to Premium subscribers, including:
Instant access to a curated selection of arcade games
No need to download or install anything
A convenient and hassle-free way to enjoy arcade gaming on YouTube
Is Playables available to all users?
Playables is currently in beta testing and is only available to a select group of Premium subscribers. However, YouTube plans to gradually expand access to Playables in the coming months.
What is the future of Playables?
YouTube has not yet announced any concrete plans for the future of Playables. However, the company has indicated that it is committed to the feature and plans to continue adding new games and features.
Overall, Playables is a promising new feature that has the potential to enhance the YouTube experience for Premium subscribers. With its curated selection of easy-to-play arcade games, Playables offers a convenient and hassle-free way to enjoy gaming on the go.
In addition to Playables, YouTube is also testing new generative AI features that will allow users to create music tracks using just a text prompt or a simple hummed tune.
This new feature, called Dream Track, is powered by Google DeepMind’s Lyria, the company’s most advanced music generation model to date. With Dream Track, users can simply hum a melody or type in a description of the song they have in mind, and Lyria will generate a corresponding music track.
Dream Track is still in its early stages of development, but it has the potential to revolutionize the way people create music. With its ability to generate music from simple prompts, Dream Track could make music creation more accessible to people of all skill levels.
