Tag Archives: Branding

Trump Kicks Off Sneaker Line After $355M Fine

Trump Unveils “Never Surrender” Sneakers After $355 Million Fraud Penalty

Former President Donald Trump launched a new sneaker line, “Trump Sneakers,” just one day after being hit with a hefty $355 million fine in a civil fraud case. The unveiling took place at Sneaker Con in Philadelphia, where Trump presented a pair of gold “NEVER SURRENDER HIGH-TOP SNEAKERS” priced at $399.

This move has raised eyebrows, considering the timing and the context of the legal troubles surrounding Trump. Some see it as a brazen attempt to capitalize on his name and image, while others view it as a calculated business decision.

Here are the key details:

Limited Edition Launch: The gold “NEVER SURRENDER” sneakers sold out quickly, with only 1,000 pairs available initially.
More Affordable Options: Two other sneaker designs featuring “T” and “45” are available for $199 each.
Beyond Sneakers: Cologne and perfume are also part of the Trump-branded merchandise, priced at $99 each.
Licensing Agreement: While Trump lends his name and image to the brand, the actual design, manufacturing, and distribution are handled by 45Footwear, LLC under a license agreement.

The launch has sparked mixed reactions:

Supporters: Some appreciate the entrepreneurial spirit and see it as a successful branding move.
Critics: Others find the timing insensitive and question the ethics of launching a luxury brand after a hefty fraud penalty.

With the 2024 presidential election looming, this latest venture adds another layer to the complex and controversial figure of Donald Trump. Whether “Trump Sneakers” will be a commercial success or further fuel criticism remains to be seen.

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OpenAI Loses “GPT” Trademark Bid: AI Term Too Common?

OpenAI Denied Trademark for GPT, Common Use in AI Field Cited

New Delhi, India – In a blow to Microsoft-backed research lab OpenAI, the US Patent and Trademark Office (PTO) has rejected their application to register the term “GPT” (generative pre-trained transformer) as a trademark.

OpenAI argued that “GPT” isn’t descriptive as consumers wouldn’t readily understand its full meaning. However, the PTO cited widespread use of the acronym in the software industry for similar AI technology, particularly regarding “ask and answer” functionalities based on pre-trained data.

“Even if consumers don’t know the acronym’s origin,” the PTO noted, “relevant users recognize ‘GPT’ as identifying software with specific AI capabilities.”

This decision comes amid a surge in generative AI adoption. Several companies have incorporated “GPT” into their product names, though its association with OpenAI grew significantly after the launch of their conversational AI model, ChatGPT. OpenAI subsequently used “GPT” for custom chatbots and their new text-to-video generation model, Sora.

While OpenAI has not commented on the decision, it highlights the challenges of trademarking terms within rapidly evolving and dynamic technological fields. With multiple players utilizing similar terminology, establishing distinct branding becomes increasingly complex.

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