Apple Unveils Speedier M3 iMac at ‘Scary Fast’ Event


Cupertino, California — October 31, 2023 — Apple today unveiled a new 24-inch iMac with an M3 chip at its ‘Scary Fast’ event. The new iMac is up to twice as fast as the previous M1-equipped model, and it features a new 4.5K Retina display with over 1 billion colors, Wi-Fi 6E compatibility, and a 1080p webcam.

The M3 chip is Apple’s next-generation in-house chip for Macs. It is built on a more efficient 3-nanometer process and features a faster CPU and GPU. The M3 chip also supports up to 128GB of unified memory, making it ideal for demanding tasks such as video editing and 3D rendering.

The new 24-inch iMac is available in seven colors: green, yellow, orange, pink, purple, blue, and silver. It starts at $1,299 with an eight-core M3 chip and $1,499 with a ten-core M3 chip. The iMac is available for pre-order now and will ship on November 7th.

In addition to the new iMac, Apple also announced new 14- and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. These new laptops feature Mini LED displays, 1080p cameras, six-speaker sound systems, 22-hour battery life, and up to 128GB of RAM. The new MacBook Pros are available for pre-order now and will ship on November 7th.


Apple’s new M3 chip is a significant upgrade over the M1 chip, and it is likely to make the new iMac and MacBook Pro models some of the fastest laptops and desktops on the market. The new M3 chip is also more efficient, which means that the new Macs will be able to run longer on a single charge.

The new iMac is a great choice for users who are looking for a powerful and versatile desktop computer. It is ideal for creative professionals, students, and gamers alike. The new 14- and 16-inch MacBook Pro models are also great choices for users who need a powerful laptop that can handle demanding tasks.

Overall, Apple’s ‘Scary Fast’ event was a success, and the new M3-powered Macs are sure to be popular with consumers.


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