Swadesh store, a Reliance Retail initiative, marks a significant step in Reliance Foundation’s mission to safeguard India’s rich cultural heritage and revive its endangered art forms. The first Swadesh store in Jubilee Hills, Telangana, spanning 20,000 square feet, is a treasure trove of handcrafted masterpieces, meticulously curated and crafted by India’s skilled artisans using time-honored techniques and local materials.
Visitors can embark on an immersive journey through India’s diverse artistic traditions, exploring an extensive collection of products ranging from delectable food items and stylish apparel to exquisite textiles and handicrafts. Each zone within the store showcases a unique facet of India’s creative heritage, presented in an engaging and vibrant atmosphere.
To deepen the connection between customers and the artisans behind these exquisite creations, Swadesh store introduces an innovative “Scan and Know” technology feature. By scanning a product’s barcode, visitors can delve into the captivating story behind its creation, gaining insights into the artisan’s inspiration, techniques, and the significance of the artwork.
For those seeking personalized creations, Swadesh store offers a special customization service. Customers can collaborate with the Swadesh team to design and commission unique products that reflect their individual style and preferences.
Complementing the store’s artisanal offerings is a delightful café adhering to the farm-to-table concept. Culinary enthusiasts can savor the flavors of India, indulging in dishes prepared with fresh, locally sourced ingredients.
Swadesh store stands as a testament to Reliance Foundation’s commitment to empowering India’s artisans, preserving its cultural legacy, and fostering a deeper appreciation for India’s rich artistic heritage.