Google has announced new Shopping features that will help small businesses attract new customers and make it easier for shoppers to find them.
One of the new features is a “small business” attribute that merchants can add to their Google Business Profiles. This will allow their products and businesses to be labeled as “small business” in Search and Maps.
Another new feature is Product Studio, a set of AI tools that helps merchants create and manage product imagery. This includes an “experimental AI-powered scene generation feature” that can generate product images in any creative scene the merchant imagines.
Google is also expanding the information that shows in the knowledge panel for retailers. In select countries starting this month, the knowledge panel will start showing current deals, shipping and return policies, customer service information, and ratings and reviews.
These new features are part of Google’s ongoing effort to support small businesses. The company has said that it is committed to helping small businesses succeed online and reach more customers.
Here is a summary of Google’s new features:
- Small business attribute: Merchants can add this attribute to their Google Business Profiles to have their products and businesses labeled as “small business” in Search and Maps.
- Product Studio: A set of AI tools that helps merchants create and manage product imagery, including an “experimental AI-powered scene generation feature.”
- Expanded knowledge panel for retailers: In select countries starting this month, the knowledge panel for retailers will start showing current deals, shipping and return policies, customer service information, and ratings and reviews.
These features are now available to all Merchant Center Next users in the U.S., and the expanded knowledge panel for retailers will be rolled out to more countries in the coming months.